Lenaa Kumar has been named Brand Ambassador for POORNA — Healthy Aging Clinics for Women, an initiative launched by the Thrissur Municipal Corporation in association with the Thrissur Obstetrics and Gynaecological Society (TOGS).
Through this role, she supports awareness, informed conversations, and compassionate healthcare for women navigating midlife, perimenopause, menopause, and healthy ageing — the same terrain she maps in her book Women-o-pause: A Midlife Guide for Women and Their Men.
"Midlife is not a decline to be endured quietly. When women have accurate information and a place to ask questions without embarrassment, everything about this transition changes."
POORNA brings clinical care and public awareness together at the level of the city — making screening, counselling, and guidance on healthy ageing reachable for women who might otherwise navigate these years without support. For a subject long kept behind closed doors, the initiative treats openness itself as part of the care.
The appointment continues a line of work that runs through Lenaa's writing, speaking, and public conversations — bringing women's health out of silence and into ordinary, informed discussion.